Hello, friends today I will talk about Will Marketing Ever Rule the World. The answer is Yes as we all know how much Marketing is very important in any industry. so friends without wasting any time
let’s started. And first, we talk about what is Marketing.
So before we started let’s talk about a very important topic-
Why invest time and Energy in Learning Marketing??
As we all know how marketing and sales top skills in the world. Marketing education has a very good life. because it is rooted in human psychology. trust me If you how to market and sell you have a safe career. because you learned how to market and sell.
What is Marketing?
I think Marketing is all about identifying and meeting the customer needs profitably. Suppose We have a product and We are trying to sell the product. They do not need the product Then they do not buy. Then our Marketing strategy is failing.
American Marketing Associaton said
Marketing is the activity, Set of institution and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients partners, and Society at large.
4 Ps of Marketing
1 Product: The first ps of Marketing is the product. A product may be an idea, physical goods or a service, or any combination of the three. A product can benefit the customer if the product is, made for the customer then it’s a great product.
2 Price: Price is a very important term in marketing because if the price is very high. Then the most chance the product is not going to be good in the market.
3 Place: Place is another component of Marketing. Like we talk about a few decades ago. We must require a where houses we store the products and now the digital world. Most of the time we do not need the where houses.
4 Promotion: It is very important to how We promote our product. How and where we advertising product. Like Traditional or online How to do proper sales promotion. And Most important public Relations how is public relations.
The Law of Marketing
It’s better to be first than it is to be better.
It’s much easier to get into the mind first than try to convince someone that you have a better product. People usually remember who was the first In a given category or who the number one leader Is, but they don’t remember the second leader. The leading brand in any category is almost always the first brand in the prospect’s mind.
Nell Armstrong was the first person to walk on the moon. but If I asked you who was the second person you probably don’t know who is Buzz Aldrin.
If you can’t be first in a category, set up a new category you can be first in.
Everyone Is interested in what’s new. Few people are interested in what’s better.it is more important to be different than to be better. Every difference defines a category. And for each category, somebody is the leader. A great example is Mac by Apple.Microsoft is still the number one operating system, but Apple created a different category with The Mac, which is number one in the graphic design category.
The most powerful concept in marketing is owning a word in the prospect’s mind.
The most powerful things in marketing are owing to a word in the prospect’s mind. A Company can become incredibly Success if it can find a way to own a word in the mind of the prospect. Simple words are best.
Traditional marketing and Digital Marketing?
Traditional Marketing:
Traditional Marketing is now not that much important. If We talk about 19century then we say traditional Marketing is important but now like we can see coronavirus time. After coronavirus has finished now Digital Marketing is very important. some traditional Marketing example-
Some traditional marketing methods —
- Mailed postcards, coupons, and informational packets
- Television or radio commercials
- Newspaper or magazine ads
- Billboards and fliers
- Telephone calls and text notifications.
Digital Marketing:-
Digital marketing is the new age marketing method of the World. With the internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a World platform to reach a wider customer base. Some example of Digital Marketing-
Some Digital Marketing Methods-
- Content Marketing
- Email Marketing
- Facebook Marketing
- Social media Marketing
- Search Engine Marketing
- Affiliate marketing
- Search engine optimization (SEO)
CATT Marketing Funnel:-
Wealth= n ^ CATT
Niche
Niche is very important because Your Success and Wealth depend on the choose right niche. Suppose if you choose the wrong niche then you are not interested to make good content and most of the time you feel disheartened. So you have need of all the combination Talent, passion, market then you good to Go.
Content
If you choose the right niche then you have to create very useful content for your audience. You create what you most love like you create a content Blog post, Videos, Lead magnets, live webinars, images, etc.
Attention
When you created content then you need traffic(Attention) to your content using social media, SEO, paid search, referrals, and Email Marketing.
Trusts
Trust building is very important and it’s very hard also because no one can easily trust your content. Trust-building can take time and it’s good for your content because your consumer base makes a very loyal and these customers do Word of Mouth for you and we all know the best technique in marketing is Word of Mouth.
Transaction
Once you all four methods right way than most probably. Like Deepak sir said Transaction Covert your lead into a customer with Natural sales methods.
Integrated Digital Marketing
Integrated Digital Marketing is very important to all Digital Marketers. Like we already talk about how content is very important. Like we can see in the figure, content marketing is interconnected to all the other elements in the framework. If we do one thing Individually that not good. Suppose we only try email marketing its not good because when we send the email most probably the customer wouldn’t buy because you do not look at your content.
And this applies all the Integrated Digital Marketing component.
That why we say how much content is very important. If your content is good and you do integrate digital marketing. Then gradually your brand is so strong and sales go on naturally.We talk about ahead how to build a strong brand.
The Power of Personal Brand
Let’s talk about how a personal brand is important. A personal brand is very important for a Digital Marketing career any other career also. The best known will always beat the best. what that is mean I tell you to suppose you are the best something but there is no one who knew you so your brand is going down. Like we talk about Elon musk you known how Elon musk is the biggest brand than Space X and Tesla. Steve Job is a strong brand than Apple. Let’s talk about my mentor Digital Deepak is a personal brand today than many digital marketing companies because its personal and its deep. There is a downside of a personal brand is a personal brand cant be invested and it cannot be sold. But it an upside also A personal brand can give and rise to so many brands. For Example, Elon musk has two brand space X and tesla, and whenever he wants he built another brand because he is a very strong personal brand.
Evolution of a personal brand
Evolution of personal brand you should definitely follow those steps which I have mention below:-
Learn: If you do something you have to learn a new skill through concepts, facts and procedures Understand the Concepts. and learning is important but you have to practice if you are not practicing your skills. You most probably forgot your skills.
Work: Whatever you learn and If you learn digital marketing you have put your skills to work. Go from practice to implementation. please implementing it in the real world it will give you a better understanding. Like you do jobs or freelancing it will take ahead your competition.
Blog: Write about what you have learned and experienced through your work. when you write, you will better understand it better but you will also start building your personal. With the helping of blogging and we talk about the above Integrated digital marketing it’s a very good way to do blogging because blogging is very good content to help your personal brand-building.
Consult: Now that you have a personal brand through your blog. You have work experience and have learned the fundamentals and you have start consulting other businesses instead of working for them.
Mentor: Mentor others who want to become like you. Mentoring will help you scale your understanding to a whole new level. With the help of Mentoring, your personal brand grow very well.
Startup: If you do all the steps which I talk about above and next step is to start your own product service business with the understanding that you have developed about the market, the problem, and your own skills.
Conclusion
So friends like I talk about marketing and These are some of the concepts that help will you the better understand the basics of marketing and we talked about traditional marketing and digital marketing. I would say please look at CATT Funnel because it’s very important.
So friends a very big thanks to you and your patience and if you read my full article and if you have any suggestions so feel free to tell me I will work upon that.
This is a part of the Digital Deepak Internship Program. If you want to get people to apply for Batch , link to https://deepak.me/internapply.